Patients are the most important people in our business, whether we are caring for them in person or over the telephone.
Patients are not an interruption of our work. They are the purpose for our work.
Patients are the most important part of our business. They are not outsiders.
Patients are not someone with whom we argue or match wits.
Patients are deserving of the most courteous and attentive experience we can give them.
Patients do not depend on us. We depend on them.
Patients favor us with their patronage. We are not doing them a favor by serving them.
Patients are not statistics. They are human beings with needs, feelings, and emotions like our own.
Patients are people who bring us their needs. It is our job to identify and fill those needs.
Patients are THE LIVELIHOOD OF OUR BUSINESS.
